Real Farmers; Real Risks: Interview with Norton Brothers Farm

 

Norton Brother’s Farm is a seventh-generation family-owned fruit farm located in Cheshire, Connecticut. The farm has been owned and operated by the Norton family since the mid-1700s and boasts a long-standing, proud history with the town of Cheshire. Bridsey Norton, father of the Norton Brothers (Judson and Donald) who operated the farm until 2001, also served the town of Cheshire as first selectmen. The farm now rests in the capable hands of Tim Perry. Together, with help from the family, Tim continues the tradition of providing the local community with fresh fruit, vegetables, and an impressive range of homemade farm-market goodies.

This proud Connecticut farming family currently operates on about 107 acres of land, producing everything from apples, peaches, and pears to blueberries, raspberries, and strawberries. Their expansive pick-your-own operation begins in June with their various berry crops and runs through to the fall, where locals can choose from an overwhelming 34 varieties of apples. Hayrides, pumpkins, and scarecrows offer families a fun and immersive experience during the harvest season. When the Christmas trees and holiday decorations arrive, patrons can find their way to the family’s dairy barn farm stand for the perfect holiday gift, whether it’s local cider, jams, and farm-fresh pies or one of their carefully curated seasonal gifts. The Norton Brother’s farm has something for everyone throughout the year. They invite you and your family to come join them for a wholesome, local experience: farm tours, birthday parties, or even just a family picnic.

Farming is a risky business and even a farm as historically successful and well-loved as the Norton Brother’s farm faces its share of challenges. To find out a bit more about the Norton Brother’s farm, UConn Extension reached out to Tim Perry to see what happens behind the scenes. When asked about some of the biggest risks that he faces, Tim sings the same tune as many other Connecticut farmers: weather, weather, weather. “The weather is hard to predict and out of your control. And it’s becoming more unpredictable – from 22 inches of rain in a month to frost before bloom. It used to be that we had a frost every 10 years, that’s not the case anymore”, says Tim. When asked about risk management he says it’s really a toss-up, “You can try frost protection. Depending on your operation it can cost up to $100,000. I know people who get the fans, get the heaters, and still lose everything. Plus, oil is at about $4 per gallon now.” A lot of times it’s about doing the best you can and rolling with it. But what about when preventative measures aren’t enough?

We asked Tim about crop insurance as well. We wanted to know if he utilizes crop insurance, the role it’s played in mediating farm risks and if he would suggest it to other people. It turns out he is a huge proponent of crop insurance. He stated that they now have every crop insured, “Peaches are the largest users of crop insurance. It’s almost a yearly thing now. Not that we’re getting rich from it, but it helps to offset costs.” This is also the first year that they are trying out insurance for blueberries, “As far as we know, we’re the first ones to have blueberry crop insurance, at least with the company we use.” He says that crop insurance is a tool for farmers, just like a tractor or the sprayers. They utilize it to the best of their ability. But what about the costs, difficulties, or aversions to crop insurance?

He says, “You have to spend to benefit”. Saying that most people will always try to shoot for the lower end of the scale for premiums, “…but you’re not going to start seeing benefits till you spend a bit more on the premiums.” As far as the aversions to crop insurance, what have you heard? Again, he says it’s all part of the business, “It may be more paperwork, but take the time. No one has a better idea of what’s going on on your farm than you. You know what you pick, you know what you produce. Spend the time with the companies and make sure you pick the plan that right for you.” All in all, it seems that Tim has taken the time to educate himself on crop insurance. It’s also apparent that crop insurance plays a recurring role in mediating risks at the Norton Brother’s farm. To hear more about Tim Perry’s take on crop insurance, check out his video on the UConn Risk Management’s website under the resources tab. And to learn more about the Norton Brother’s farm itself, you can visit their website at www.nortonbrothersfruitfarm.com, or check them out in person at 466 Academy Road, Cheshire, CT.