SNAP-Ed has been a long standing community partner of the Danbury Farmers’ Market Community Collaborative (DFMCC) providing on-site indirect or direct nutrition education for the past 12 years. In the past 5 years, SNAP participants have benefited from direct nutrition education via a 30-minute bilingual nutrition presentation and cooking demonstration. This year given COVID-19, only farm vendors are permitted at the market. SNAP-Ed needed to be a bit more creative in 2020. SNAP-Ed Food Security is providing to market-goers weekly bilingual recipes, nutrition handouts, and a postcard with a QR code that links to low-cost bilingual videos. SNAP-Ed Food Security partnered with the Danbury Public Library to offer a Zoom presentation, participants were encouraged to use SNAP or pandemic SNAP benefits at the market which allows doubling of SNAP benefits, and as an incentive for their participation were provided a reusable insulated grocery tote at the market. All SNAP-Ed Food Security videos are posted on the UConn Extension YouTube channel, Danbury Farmers’ Market YouTube channel, and to social media outlets. If market-goers watch the Danbury Farmers’ Market YouTube videos and report back to the cashier at the farmers’ market, additional incentives from DFMCC include a free $3 plastic coin towards produce purchases.
YouTube Page: https://www.youtube.com/channel/UCo2hcRxQSIxJdHoOZ7JZRSA