Northeast Connecticut

Job Opening – Project Outreach Coordinator in Northeast Connecticut

Job Opening – Project Outreach Coordinator in Northeast Connecticut

(Accepting applications until May 30, 2022)

UConn Extension is actively seeking to fill a part-time, six month position of Project Outreach Educator in Northeast Connecticut. This is an exciting opportunity for the right person who is versatile, responsive, and demonstrates an interest in local food and farms in Connecticut.

PLEASE DO NOT APPLY UNLESS YOU ARE WILLING TO WORK EVENINGS AND WEEKENDS.

The Project – With funding from USDA, UConn Extension is leading a project in Northeastern CT, Grown ConNECTed, that is focused on increasing sales and customers for farms producing locally grown food. The target region includes over 130 local farm and food retail businesses in 23 towns of Northeastern CT. The project is led by a Communications Coordinator and guided by an Advisory Board of farm businesses.

Summary of Primary Responsibilities – The Project Outreach Coordinator will deliver outreach across the 23-town region. Through outreach, there is a potential to tap into the social capital and networks that already exist in the region by engaging with town elected leaders, agriculture commissions, municipal employees, community-based projects, organizations and boards, as well as through tabling and making presentations about local food at community events. This approach will help build momentum for the regional marketing campaign, Grown ConNECTed.

Supervisor – Jiff Martin, UConn Extension Educator in Food Systems.

Work week – 20-30 hours per week with flexible hours. This position will require weekend and evening duties. Please do not apply if you are not available most weekends in the summer and fall. Some collaborative work (in the Vernon office) will be required, some focused work (at home) is expected, and some time traveling throughout the region for events, tabling, etc.

Candidates must provide their own transportation. The office is located at: Tolland County Extension Center, 24 Hyde Avenue, Vernon, CT 06066

Compensation – $25/hour. Timesheets are submitted every two weeks. This is a temporary, project-based position without benefits. There is an opportunity to renew the contract at least once after 6 months. This is a grant-funded position. Travel to events will be reimbursed at the federal mileage rate.

Duration – Position starts as soon as possible. Continuing or renewed employment in the following year is dependent on job performance.

Duties:

● Prepare, schedule, and implement presentations in targeted region about why and where to buy local food

● Table at farmers markets, agriculture/food events, as well as adjacent sector events (such as a health services fair or a festival where families are likely to attend) in targeted region to share communication materials, sign up residents for email, and build overall brand visibility in the region for consumers

● Distribution and delivery of marketing campaign materials to businesses, farms, town halls, farmers markets, food retailers etc in the region

● Help identify key events in the region that we should be participating in and complete registration and requirements for tabling

● Assist the Communications Coordinator in gathering content for digital and print communications, this includes updated info on farm locations, hours, products

● Provide critical input to the project team on what consumers are saying, what residents are looking for, and how town leaders are responding to the marketing campaign

Ideal Qualifications:

● Excellent time management and organization skills, including the ability to prioritize tasks while managing multiple activities and stay ahead of deadlines

● Strong presentation skills in group settings, both in-person and virtual

● Enjoys communicating with people from diverse backgrounds

● Is comfortable tabling in public settings, including setting up the display, being prepared to manage various weather conditions, maintaining engaging interaction with the public

● Familiar with region of Northeastern Connecticut; applicants from the region are strongly encouraged to apply

● Professional writing and email skills necessary to interact with public officials, business leaders, and other stakeholders

● Experience using social media, demonstrating an understanding for what works on different platforms

● Proven administrative skills, maintaining contact info, scheduling meetings, and managing Google Drive folders/docs

● Experience working with a project team, collaborative, or coalition that includes representatives of state agencies, municipalities, non-profits, and the private sector

● Works well independently as needed, good problem-solving skills

● Interested in the interconnected issues of food, health, nutrition, equity, and justice

● Must have own transportation

● Spanish speaking is a plus

● College degree preferred

To Apply – Send a resume and cover letter by May 20th to lauren.manuck@uconn.edu

The University of Connecticut is an Affirmative Action/Equal Employment Opportunity employer.

People of color, women, LGBTQ+, people with disabilities, and members of traditionally underrepresented populations are strongly encouraged to apply.

Local Food and Agriculture

Connecting Farmers and Consumers in the Northeast Corner

Local food and agriculture took a spotlight in 2020 as residents avoided grocery stores and sought out contactless and close to home food options during the unfolding of COVID-19. Coincidentally, just months earlier, UConn Extension launched a new federally funded project to increase direct-to-consumer sales for farm businesses in Northeast Connecticut.

woman reading sign at farmers marketWorking with farms across 23 towns in the region (see map), the project aims to increase direct-to-consumer farm sales by 15%, increase customers by 20%, and expand market opportunities for at least 70 producers over the course of three years. A 12-member Farmer Advisory Board is guiding project activities, which include new marketing tools, trainings, and branding.

The project tracks farmers markets, farm stands, and CSAs (Community Supported Agriculture) to see if there is an increase in customers and sales over time. “Everyone who lives in Northeastern Connecticut knows it is a beautiful place to live, but many miss out on supporting local farm businesses because they lack information about what farms offer and where to purchase their products,” explained Jiff Martin, Extension Educator in Sustainable Food Systems.

As part of this work, UConn’s team is developing a brand to capture the unique identity that agriculture has in the region. With over 100 farms in the 23 towns, there are a wide variety of products consumers can purchase, and the region takes great pride in its agricultural landscapes. In June 2020, UConn Extension put together a guide that showcases this strong agricultural identity, while helping consumers see the variety of what farms offer and how accessible it is for them to purchase locally. This guide has seen a fall update in September and a winter iteration in December.

Printed versions of the summer guide were quickly snatched up by the community from farmers markets, local business, and community centers. The online magazine version has seen plenty of traffic as people looked to this resource on the go, or to plan out their purchasing of weekly groceries. A postcard mailing to thousands of households in the region and strategic social media marketing around #heartctgrown helped broadcast messaging about local farm offerings in the region.

In addition to consumer education and outreach, three marketing training sessions were held in late fall to help farmers acquire new skills to reach more customers and expand their product reach. The topics included online marketing, using point of sale to increase your market, and relational marketing for farm stands and farmers markets.

Looking ahead to programming for 2021 and 2022, plans are in the works to start promotions of the area’s CSAs, including a searchable online map and a postcard mailing to targeted households. The project will continue to offer marketing trainings for farm businesses, publish shopping guides, and distribute marketing materials. When the COVID-19 pandemic has subsided and public events are safe, the project will employ local food ambassadors to travel the region educating residents about the reasons to buy local food and where to find it.

Article by Rebecca Toms